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Wording guidance

A quick reference for language that tends to carry risk and safer phrasing to use instead.

Deposits & feesHigh
Avoid: We guarantee your full deposit will be returned within 7 days.
Use: Deposit return depends on tenancy condition, scheme adjudication and statutory timescales.
DiscriminationHigh
Avoid: I have prioritised young families and ruled out housing benefit.
Use: I have assessed applicants against the same published affordability and referencing criteria.
PrivacyHigh
Avoid: I am attaching the full credit report and medical note.
Use: I can confirm the applicant meets the agreed referencing threshold.
ToneMedium
Avoid: You must pay immediately or the property is gone.
Use: Please confirm by the stated deadline so we can keep your application moving.
Wording guidance reference screenshot